Since having my hair cut shoulder length I have found it so unruly, that no amount of serum or straightening seems to be able to tame it. The newish Brazilian Keratin Treatment (aka the Brazilian Blowdry or Blowout) promises to recondition and smooth hair, so sounded like just what I needed to fight back against my disobedient mop…
The treatment saturates hair with Keratin (the hair’s protein) to recondition and restore resiliency. It lasts somewhere between 4 and 6 months, and fades progressively with each wash. Unlike permanently straightening systems such as Ionic Hair Retexturising/ Yuko, the Brazilian Blow Dry doesn’t result in true poker straight hair (you might still be left with a slight wave) but instead just aims to recondition hair (without chemicals) to make it smoother and more manageable.
I have just come back from getting a Brazilian Blow Dry at ColourNation, in Covent Garden (£160 with a sylist, and it took about 1 and a half hours). It was my first time at this salon, and I thought it was great – I’ll definitely be going back there again. I’m not allowed to wash my hair for 3 days, so I was a little worried my hair might look really flat, greasy and fully of product. Luckily though, it’s looking pretty good! It’s super straight, shiny, and not too flat.
I’ll update this post with my final verdict once I’ve washed my hair and see the difference the blowdry has made…
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